Online Reputation Management
BOOK ON REPUTATION MANAGEMENT
A unique book co-authored by Nikita Prokhorov and Dmitry Sidorin. Leading Russian online experts on reputation management tell about which online reputation management services exist, how reputation management is executed in search engines.
The book also tells about how to determine the optimal “noise level” around large and small brands, what online reputation wars and invasion of media space are, what results in the field of reputation management should an online shop, a large brand, an Internet start-up or a natural person expect, and many other things.
AFTER READING THIS BOOK, YOU’LL LEARN HOW TO:
Organize integrated online reputation management;
Track reviews about a company in search engines;
React to negativity and use positive reviews;
Increase marketing output, thus improving reputation;
Evaluate the competencies of SERM subcontractors.